Blog #3

Little Darth Vader Volkswagen Commercial

This commercial is about a little kid dressed up as Darth Vader and going around trying to used the force to move things. He keeps trying until in the end the little kid tries it on his dad's Volkswagen and to the kid's surprise the car turns on. Little does the kid know that it was really his dad that used the remote start on his key to start the car. The kid gets all excited and runs back into his house thinking he's used the force.
I believe that this is intended for an audience of parents with young children. It's for parents who want a nice comfortable yet luxurious looking Sedan that their children will like but is not too expensive at the same time. You can see the Dad get very happy when the little kid gets excited after thinking he's turned the car on and overall that is what a parent wants. The creator feels that people will by that care because it is a nice looking car that both they and their children will enjoy.